"The mint is very mild and not overpowering like most toothpaste brands."
"Light, refreshing lemon taste. Not overpowering."
"The lemon/lavender tastes great."
"The taste is very smooth and pleasant with light tones of lemon and faint lavender."
"The flavor is amazing! The other brand uses a mint flavor that is WAY too strong and artificial tasting."
"I love the flavor, it’s a light mostly lemon flavor with a hint of lavender. It’s not over powering."
"This lemon lavender tastes like so good and the after flavor reminds me of a cup of earl grey tea which is my favorite flavor ever!"
Cons:
"I accidentally got the lemon lavender when I meant to get the mint. It smells so good but is so hard for me *personally* to tolerate for some reason that it makes me gag."
"It tastes like a mix of the candy lemon heads and actual fresh cut lavender."
"However, i could barely manage the ELLA MINT flavor."
"Also, I found the cherry blossom flavor unpleasant in general and overly sweet."
"The flavors--Ela Mint and Coco Ginger--were tolerable but unsavory."
"This toothpaste taste horrible and my teeth don’t feel clean at all after I brush."
"The sting minty flavor makes me gag."
Effectiveness
Pros:
"I've suffered with extremely sensitive teeth for many years, but this tooth paste has mitigated the issue, almost completely."
"Tastes great, makes teeth, gums and mouth feel clean, fresh and healthy. Foams well, only a little needed to get the job done. Well worth the price."
"I had a few molars removed and the surrounding remaining teeth had receded gum line. That made the area of that tooth quite sensitive. After using this for about 2 weeks, I don't feel the pain there anymore."
"It has remineralized teeth and helped very small cavities to even heal."
"I used to have sensitive teeth and couldn’t eat anything cold without being in pain, but now I can bite directly into an ice cream cone and no issues!"
"This worked like magic on my sensitive teeth and gums."
"It helps my extreme sensitivity, removes my coffee stains from my teeth, and it tastes great!"
Cons:
"It seems my teeth are becoming quite sensitive and they are yellowing at a rapid rate when they otherwise weren’t terrible in color."
"There is something about this toothpaste that made my gums feel like they keep getting more flappy over time."
"But then my gums became swollen and irritated after a couple of weeks of use."
"The paste is not abrasive enough and it does not clean the teeth very well, my gums started bleeding and they seem swollen."
"It doesn’t do very well whitening already damaged teeth, however, if you use a whitening kit, this will maintain the white."
"After using this toothpaste twice a day every single day for the past year, I can say that it has done absolutely nothing whatsoever for my tooth enamel."
"This toothpaste does not do a good job of cleaning my teeth."
Customer Service
Pros:
"I reached out directly to BOKA through their website contact page, asked them to correct the problem with me as their customer if the tube I opened was an aberration, and despite a return message stating, “Thanks for contacting us. We’ll get back to you as soon as possible”."
Cons:
"I have not heard back."
"If a company doesn’t have a customer service base to reply to concerns then I have to question how much do they really stand behind their product??"
Value
Pros:
"I’ve been using it for 3 years and haven’t thought twice about the price, it’s an instant repurchase every time."
"A bit expensive but a little goes a long way."
"Worth the few extra bucks!"
Cons:
"It is a bit expensive, in my opinion, especially because it didn't really work that well for me."
"Very expensive for still having nasty chemicals inside. Disappointed"
"Just pricey.. would like to see it cut down 40-50%."
"However, I wish it wasn't so expensive."
"The price is the only bummer about the product."
Ingredients
Pros:
"No fluoride so no burning sensation to my gums."
"I love this! Even at the cost it's worth it for me! Good fresh clean teeth, nice taste (I got cinnamon) clean ingredients, MY GO TOO!"
"I'm tired of the poison in regular toothpaste. This is a cleaner way to go."
"The ingredients were what sold me."
"Happy to have found a non-toxic toothpaste."
Cons:
"Also if you look online for what the color toothpaste strips indicate (blue, green, red and black) the black strip means it is a chemical compound toothpaste."
"Glycerine gel flavored with bubble gum( says it is cherry blossom). Most definitely not good for children."
"False advertising saying this is 'natural'."
"I was hoping this toothpaste was surfactant free, and was badly disappointed to see they included Sodium Lauroyl Sarcosinate in their formula."
"Fluoride is the only useful thing in toothpaste. Without it, your teeth will not remineralize, you’ll be more prone to cavities."
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