Description: L'Oreal Excellence HiColor Intense Red (Developer sold separately)
Avg. Price: $8.95
Rating: 4.4
based on 165 reviews.
Color Vibrancy and Longevity
Pros:
"The red is great & seems to be lasting considerably well."
"I am obsessed!!! I used 1 Magenta and 2 reds plus developer for my whole head."
"This gives beautiful highlights and I used it monthly when I touch up my own hair."
"I haven't found anything that has given me such vibrant red and long lasting."
"Outstanding product. Worked so well on my medium brown/light red dyed hair. Has been slow to fade and didn’t stain my bathtub when I rinsed it out, which is rare for me."
"It gave me a deep, rich burgundy color that lasts."
"I absolutely love this hair dye. Super happy with how my hair came out."
Cons:
"Eventually, the color washed off after a few weeks."
"And the color fades pretty quickly. It fades into an orange red that I don't like."
"The vibrant red washed out in ONE WASH leaving it as seen in the picture above."
"However, my hair continuously bled red each time I washed it."
"The color starts to fade to the most unflattering shade of dull orange-red after about 3 weeks."
"Sadly it never stops bleeding even when I shower in cold water (until it's to the point where the color is faded the water finally runs clear)."
"It's been just about a month and the color still runs when I take a shower."
Application and Usage
Pros:
"This was my first time coloring my own hair without help. It turned out better than I thought."
"The product was easy to use with the developer."
"The consistency is very nice and fluid so it spreads well. You double your developer so the tube stretches further than you’d think."
"This is inexpensive, less messy, doesn't stain the skin as much or smell as bad as some 'out of a box kits'."
"The color went on nicely, and this was fairly easy to use."
"Great color. Easy to mix and apply."
"I'm amazed at how easy this dye was to use, and the vibrant color it delivered!"
Cons:
"The red dye has damaged my hair MUCH more than bleach usually does."
"It was so bad I immediately used a box dye and changed my hair back to black!"
"The color came out very streaky in my hair and it looked horrible."
"The dye was quite difficult to squeeze out of the tube."
"The problem is that it stains my scalp for about a week."
"I really wanted this product to work but I felt extremely nauseous after using this."
"This literally does nothing to hair followed the directions left on longer than recommended and my hair is the exact same color as when I started except now it dry!!"
Hair Health and Condition
Pros:
"Hair feels a little drier than usual, and drier than with other dyes I've used, but it isn't terrible."
"It didnt leave my hair too dry but Im sure thats because I put like 3 different conditioners in my hair and let it set for 15 min after the last coloring."
"My hair seems very healthy."
"It doesn’t leave my hair feeling dry & brittle, it’s actually softer & shinier than it was before."
"My hair feels soft and more healthy than without the coloring."
"It didn't damage my hair though."
"my hair doesn't even feel damaged from the bleach, so don't worry about that."
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