"The flavor is great (minty) we thought it would taste bad but we were pleasantly surprised."
"It has a good minty flavor and of course is a black paste."
"Great flavor too, you would think that it would tasts bad because Its charcoal but it tast nothing like it!"
"The taste and freshness is great, and I'm left with my mouth feeling extra clean."
"Best thing about this toothpaste is the nice minty flavor that keeps breath fresh for a good while."
"It actually has a spearmint flavor and is not too gritty."
"What I taste is fresh mint. YUM."
Cons:
"The TASTE it leaves in my mouth is rather awful."
"It doesn't have a strong enough minty smell and taste in my opinion."
"The mint flavor could be stronger."
"I also feel there needs to be a stronger mint taste. Doesn't leave your breath as fresh."
"The taste isn’t great."
"The taste is not that great."
"The taste is a light mint."
Whitening Effect
Pros:
"After only 4 days of use, my teeth are noticeably whiter!"
"I do believe after using for a week, my teeth are whiter."
"I’m in love with this toothpaste. I’ve been brushing twice a day with it now for two weeks and I’m starting to notice a difference in my teeth."
"It works quickly - you’ll notice a difference after just a few brushings."
"I have tried many different charcoal and whitening toothpaste and this is by far the best. I noticed a difference in just one use."
"I am totally happy with this one! It tastes great and is super easy to use!"
"The Hello toothpaste does get your teeth the whitening you need."
Cons:
"I think my teeth may have brightened a shade or two, but that may also just be placebo effect."
"I honestly did not see any whitening more than what I always had."
"I don’t see any results in regards to teeth whitening."
"The first time I used this toothpaste it really seemed like my teeth were whiter, but now after using for several months I think this was a placebo effect."
"I didn't find that the actual paste whitened my teeth at all."
"This product does not seem to whiten teeth."
"I don't notice any difference in whiteness."
Packaging and Design
Pros:
"I really like the squeeze bottle instead of a tube."
"By far the BEST designed toothpaste tube ever."
"Tube is perfect for dispensing toothpaste, none is wasted stuck to the top!"
"I also like the packaging and the look of the tube!"
"This is impressive. Tastes like a good toothpaste, small amount needed."
"I sat down and read the box. It was really well put together."
"Amazon have the best price at the moment."
Cons:
"The bottle cap attacks you every time you try to open the bottle! Terrible design; my fingers are bruised."
"They need to change the packaging because the plastic they use for the tube is too thick and stiff."
"Whoever ok'd the design of the tube needs to seriously rethink it. The toothpaste is way too hard to get out of the tube."
"The tube is designed to make you waste 10% of the product."
"Started using this and kept hearing air when I squeezed it. Realized the end was not fully sealed."
"We loved this toothpaste, used it for years! Recently had an issue with our sink clogging and were surprised to see this toothpaste had coated the inside of all the pipes causing it to clog."
"Only negative is that the tube is plastic. I'd like to see it come in a biodegradable hemp plastic in the future."
Environmental and Health Impact
Pros:
"Love everything about this toothpaste! First off it’s fluoride-free! Second off the taste is amazing!"
"If you're looking for a fluoride-free alternative to the big named brands, this IS your solution!"
"Not tested on animals."
"Things this toothpaste is free from: *Artificial flavors and sweeteners *Dye *Fluoride *Sulfates *Microbeads *Parabens *Triclosan *Dairy *Gluten"
"Also free from artificial flavors & sweeteners, sulfates, parabens, dyes and fluoride free!"
"But its also cruelty free!"
"It's fluoride free!!! No nasty harmful chemicals!!"
Cons:
"Charcoal scratches your enamel and then you end up with sensitive teeth."
"Please beware that this product will cause tooth sensitivity over a long period of use! I do not recommend using it long-term!"
"My son used this toothpaste—7 cavities and the dentist look at us like we were the worst parents in the world for letting him use it. No Flouride=Cavities!!!"
"I (nor my dentist) don't recommend every day use. There's no point."
"This charcoal toothpaste strips your enamel, which is unhealthy."
"It will erode enamel making your teeth yellower."
"I’m super disappointed:( I bought this toothpaste because I thought the ingredients were cleaner but this toothpaste has titanium dioxide in it which is banned in Europe for its cancer causing capabilities."
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